Basic Digital Marketing Techniques in Japan
Depending on the different purposes and needs of marketing strategy, there are a variety of digital marketing channels. Here are some basic digital marketing techniques.
In the case of a company, having a website is the most basic digital marketing technique for reaching users. A website is one of the most effective methods of digital marketing and is easy to use and understand. There are many tools to create a website easily for free, such as Wix. Every free tool has its own advantages and limitations, so it is always best to compare the pros and cons of various tools.
Once you have built a well-designed website and created a page that describes your service, that does not mean potential customers will come to you. SEO helps optimize your site to be in the most prominent place or top place of the search engine result page (SERP) so that potential customers can find your website when they search for keywords related to your business on search engines such as Google.
A blog is used for publishing a diary or articles to exchange opinions with other people. A blog also plays an important role in SEO and for attracting target customers for your business. In addition to creating and updating the content in-house, it is also possible to outsource a blog to a freelancer or hire an SEO consulting company to handle that entire part of your business for you.
However, blogs do not show immediate results in attracting potential customers. In most cases, you should continue to output blog material for more than half a year to see improving results.
Social media marketing helps promote brands and the content of products to improve brand awareness, website traffic, and lead generation. Channels that can be used for social media marketing include Facebook, Instagram, LINE, and Twitter.
PPC is a way to increase website traffic by paying fees for the number of clicks on online ads. Google Ads is the most common PPC. It is a service that inserts your website link into Google's search results. Other common PPC channels include Facebook ads and Instagram business.
The Purpose of Digital Marketing
The purpose of digital marketing can be summarized in the following 3 points.
a). Increasing contact opportunities with the user
b). Accumulating user data
c). Providing information that meets the needs of the user
In recent years, the spread of smartphones and tablets has made it much easier and convenient for consumers to search for the information they want through the internet. LINE, Facebook, Twitter, and Instagram are the most popular SNSs in Japan, and the number of monthly active users (MAU) for the communication app "LINE" exceeds 84 million users as of the end of March 2020.
Also, the amount of information on the internet has become enormous and consumers are selecting different kinds of information as they want, which makes it difficult for companies to assess user information. There is an increasing need for "one-to-one marketing" to help understand the needs and preferences of consumers and customers.
Therefore, "digital marketing" is becoming more and more important in Japan. It is essential to analyze who those consumers and customers are and what their needs are based on data so companies can deliver the proper information to consumers and customers according to user needs.